The 15-Second Trick For What Is A Secondary Dimension In Google Analytics

Wiki Article

The What Is A Secondary Dimension In Google Analytics Statements

If this does not sound clear, here are some examples: A transaction takes place on a web site. Its measurements can be (however are not restricted to): Deal ID Coupon code Newest traffic source, and so on. A customer visit to a site, and we send the event login to Google Analytics. That occasion's personalized dimensions may be: Login method User ID, and so on.

Although there are numerous dimensions in Google Analytics, they can not cover all the feasible circumstances. Thus personalized dimensions are required. Points like Page URL are global and apply to several cases, yet suppose your business markets online training courses (like I do)? In Google Analytics, you will not locate any measurements related especially to online programs.



Enter Personalized Dimensions. In this blog post, I will not dive deeper right into custom-made measurements in Universal Analytics.

The What Is A Secondary Dimension In Google Analytics Diaries

The scope specifies to which events the measurement will use. In Universal Analytics, there were four extents: User-scoped personalized measurements are applied to all the hits of a customer (hit is an occasion, pageview, etc). If you send Individual ID as a custom dimension, it will certainly be applied to all the hits of that specific session AND to all the future hits sent by that individual (as long as the GA cookie remains the same).

You might send out the session ID customized measurement, as well as even if you send it with the last event of the session, all the previous events (of the very same session) will obtain the value. This is carried out in the backend of Google Analytics. measurement applies just to that particular event/hit (with which the dimension was sent).

That measurement will certainly be applied only to the "test started" occasion. Product-scoped personalized dimension applies only to a specific item (that is tracked with Boosted Ecommerce functionality). Even if you send several items with the very same transaction, each product might have different values in their product-scoped custom-made measurements, e. g.

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Why am I informing you this? Because some things have actually altered in Google Analytics 4. In Google Analytics 4, the session scope is no more offered (at the very least in custom-made dimensions). Google said they would include session-scope in the future to GA4. If you intend to apply a measurement to all the occasions of a certain session, you should send that measurement with every event (that can be done on the code level (gtag) or in GTM).

It can be in discover this a cookie, information layer, or somewhere else. From now on, personalized measurements are either hit-scoped browse this site or user-scoped (previously understood as Customer Characteristics). User-scoped custom-made measurements in GA4 work likewise to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped customized dimension (collection in the center of the customer session) was used to EVERY event of the same session (even if some event happened prior to the measurement was set).

7 Simple Techniques For What Is A Secondary Dimension In Google Analytics

Even though you can send personalized product data to GA4, at the minute, there is no way to see it in records effectively. (let me know). At some factor in the past, Google said that session-scoped custom measurements in GA4 would be readily available as well.

When it comes to customized measurements, this range is still not readily available. As well as now, allow's move to the 2nd part of this article, where I will certainly show you exactly how to configure custom-made dimensions as well as where to find them in Google Analytics 4 reports. Initially, let me begin with a general introduction of the process, as well as after that click over here now we'll take a look at an instance.

If you use it to mostly stream data to Big, Inquiry and after that do the analysis there, you can send out any custom-made parameters you desire, and also they will show up in Big, Question. You can just send the occasion name, claim, "joined_waiting_list" and after that consist of the parameter "course_name". As well as that's it.

The Main Principles Of What Is A Secondary Dimension In Google Analytics

Because instance, you will certainly require to: Register a criterion as a personalized definition Begin sending out personalized parameters with the events you desire The order DOES NOT issue below. You need to do that rather a lot at the exact same time. If you start sending the parameter to Google Analytics 4 and also just register it as a custom-made measurement, state, one week later, your reports will be missing out on that a person week of data (because the enrollment of a custom-made measurement is not retroactive).

Whenever a visitor clicks on a food selection thing, I will certainly send an event and two added specifications (that I will later on register as custom measurements), menu_item_url, as well as menu_item_name.: Food selection web link click tracking trigger problems differ on most internet sites (due to the fact that of different click courses, IDs, etc). Attempt to do your finest to use this instance.


Go to Google Tag Manager > Activates > New > Just Links. By developing this trigger, we will make it possible for the link-tracking functionality in Google Tag Supervisor.

The smart Trick of What Is A Secondary Dimension In Google Analytics That Nobody is Discussing

Go to your website and also click any of the food selection web links. Really, click at least two of them. Go back to the sneak peek mode, and you should begin seeing Web link Click events in the preview setting. Click the initial Link, Click event and also most likely to the Variables tab of the preview mode.

Report this wiki page